2026-01-05 トロント大学(U of T)
<関連情報>
- https://www.utoronto.ca/news/study-examines-how-tiktok-can-be-used-recruit-young-stem-cell-donors
- https://www.thelancet.com/journals/lanhae/article/PIIS2352-3026(25)00287-X/abstract
- https://www.nature.com/articles/s41409-024-02294-3#author-information
教育TikTokにおける造血幹細胞ドナー候補者の視点 Perspectives of potential haematopoietic stem-cell donors on education TikToks
Yin (Cathy) Jian ∙ Brady Park ∙ Shangari Vijenthira ∙ Warren B Fingrut
The Lancet Haematology Published: November 2025
DOI:https://doi.org/10.1016/S2352-3026(25)00287-X
TikTok is a rapidly growing social media platform on which users develop, interact with, or share short vertical videos (TikToks). Although TikToks have immense potential to be harnessed to affect health knowledge, attitudes, and behaviours, little research guides TikToks’ potential public health applications. Since 2020, we have led the development and use of a large TikTok library to engage diverse young adults to haematopoietic stem-cell donation. This library, including hundreds of TikToks starring diverse performers, has generated hundreds of thousands of views and engagements across social media platforms. These TikToks have also been used in national donor recruitment campaigns, educating about donation and supporting potential donors to register to donate. Drawing from this expertise, we set out to generate lessons to guide development and use of TikToks for public health applications by conducting a qualitative analysis to explore perspectives of potential haematopoietic stem-cell donors on donation education TikToks.
多様な人々を造血幹細胞提供に呼び込むためのTikTokライブラリ A library of TikToks to engage diverse populations to hematopoietic stem cell donation
Brady Park,Kyla Pires,Cathy (Yin) Jian,Lauren Sano,Noémie Laganière,Margarita A. Conway,Jesse Henstridge-Goudie,Anastasia Pavlenkova,Shirin Pedram,Sylvia Okonofua,Alexa Gélinas,Bilguissou Bah,Richard Fattouh,Farnaz Farahbakhsh & Warren B. Fingrut
Bone Marrow Transplantation Published:16 May 2024
DOI:https://doi.org/10.1038/s41409-024-02294-3
TikTok is a rapidly growing social media platform where users develop, interact with, and share short vertical videos (TikToks). Given TikTok’s large userbase of young-adults [1], we hypothesized donation education TikToks could support the recruitment of committed stem cell donors from needed demographic groups.
In 7/2020, we launched a committee to develop, review, and disseminate donation education TikToks. Committee members included community advocates, donation stakeholders [2], and a transplant hematologist. The committee organized training sessions (e.g. youtu.be/PtIBUBseZUk) to support TikTok development, and reviewed draft TikToks for content accuracy, cultural competency, and design. All TikTok performers provided consent for their TikToks to be shared across social media. From 9/2020-3/2024, the committee developed 585 donation education TikToks (median length 20 s, range 5–186) which were published across a network of TikTok channels including a national channel (tiktok.com/@stemcellclub) and those engaging university campuses (e.g. tiktok.com/@munstemcellclub) or specific demographics (e.g. tiktok.com/@chinesestemcell).
